Journal of Product Innovation Management

© Product Development and Management Association

Cover image for Vol. 27 Issue 1

January 2010

Volume 27, Issue 1

Pages 2–140

  1. From the Editor

    1. Top of page
    2. From the Editor
    3. From the Special Issue Editor
    4. Original Articles
    5. Book Reviews
    1. From the Editor (page 2)

      C. Anthony Di Benedetto

      Article first published online: 8 DEC 2009 | DOI: 10.1111/j.1540-5885.2009.00694.x

  2. From the Special Issue Editor

    1. Top of page
    2. From the Editor
    3. From the Special Issue Editor
    4. Original Articles
    5. Book Reviews
    1. From the Special Issue Guest Editor: Special Issue on Branding and New Product Development (pages 3–5)

      Erik Jan Hultink

      Article first published online: 8 DEC 2009 | DOI: 10.1111/j.1540-5885.2009.00695.x

  3. Original Articles

    1. Top of page
    2. From the Editor
    3. From the Special Issue Editor
    4. Original Articles
    5. Book Reviews
    1. Designing Visual Recognition for the Brand (pages 6–22)

      Toni-Matti Karjalainen and Dirk Snelders

      Article first published online: 8 DEC 2009 | DOI: 10.1111/j.1540-5885.2009.00696.x

    2. Consumer Innovativeness and the Use of New versus Extended Brand Names for New Products (pages 23–32)

      Richard R. Klink and Gerard A. Athaide

      Article first published online: 8 DEC 2009 | DOI: 10.1111/j.1540-5885.2009.00697.x

    3. Can All Brands Innovate in the Same Way? A Typology of Brand Position and Innovation Effort (pages 33–48)

      Michael B. Beverland, Julie Napoli and Francis Farrelly

      Article first published online: 8 DEC 2009 | DOI: 10.1111/j.1540-5885.2009.00698.x

    4. Global Integration of Brands and New Product Development at General Motors (pages 49–65)

      Janell D. Townsend, S. Tamer Cavusgil and Marietta L. Baba

      Article first published online: 8 DEC 2009 | DOI: 10.1111/j.1540-5885.2009.00699.x

    5. Lead Users and Early Adopters on the Web: The Role of New Technology Product Blogs (pages 66–82)

      Cornelia Droge, Michael A. Stanko and Wesley A. Pollitte

      Article first published online: 8 DEC 2009 | DOI: 10.1111/j.1540-5885.2009.00700.x

    6. High-Performance Product Management: The Impact of Structure, Process, Competencies, and Role Definition (pages 83–96)

      Rajesh K. Tyagi and Mohanbir S. Sawhney

      Article first published online: 8 DEC 2009 | DOI: 10.1111/j.1540-5885.2009.00701.x

    7. Learning Capability, Technological Parity, and Innovation Mode Use (pages 97–114)

      Clyde Eiríkur Hull and Jeffrey G. Covin

      Article first published online: 8 DEC 2009 | DOI: 10.1111/j.1540-5885.2009.00702.x

    8. Sales Forecasting in High-Technology Markets: A Utility-Based Approach (pages 115–129)

      Reinhold Decker and Kumiko Gnibba-Yukawa

      Article first published online: 8 DEC 2009 | DOI: 10.1111/j.1540-5885.2009.00703.x

    9. Perspective: Economic Conditions, Entrepreneurship, First-Product Development, and New Venture Success (pages 130–135)

      Lisa Z. Song, Michael Song and Mark E. Parry

      Article first published online: 8 DEC 2009 | DOI: 10.1111/j.1540-5885.2009.00704.x

  4. Book Reviews

    1. Top of page
    2. From the Editor
    3. From the Special Issue Editor
    4. Original Articles
    5. Book Reviews
    1. Unleashing Innovation: How Whirlpool Transformed an Industry by Nancy Tenant Snyder and Deborah L. Duarte (pages 136–137)

      Steven P. MacGregor

      Article first published online: 8 DEC 2009 | DOI: 10.1111/j.1540-5885.2009.00705.x

    2. The Principles of Product Development Flow: Second Generation Lean Product Development by Donald G. Reinertsen (pages 137–139)

      Katherine Radeka

      Article first published online: 8 DEC 2009 | DOI: 10.1111/j.1540-5885.2009.00705_1.x

    3. The Silver Lining: An Innovation Playbook for Uncertain Times by Scott D. Anthony (pages 139–140)

      Donovan R. Hardenbrook

      Article first published online: 8 DEC 2009 | DOI: 10.1111/j.1540-5885.2009.00705_2.x

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