Information Technology Adoption in Small Business: Confirmation of a Proposed Framework


  • ThuyUyen H. Nguyen,

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    • Address correspondence to: ThuyUyen H. Nguyen, Newcastle Business School, Northumbria University, Newcastle upon Tyne NE1 8ST, UK. E-mail:

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    • ThuyUyen H. Nguyen is Senior Lecturer in Business Analysis, Systems, and Supply Change Management at Northumbria University, UK.
  • Michael Newby,

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    • Michael Newby is Professor of Information Systems and Decision Sciences at California State University, Fullerton.
  • Michael J. Macaulay

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    • Michael J. Macaulay is Associate Professor of Public Management at School of Government, Victoria University, New Zealand.


This paper investigates which drivers affect information technology (IT) adoption and which factors relate to a successful IT implementation in small businesses, where the adoption rate is traditionally low and the failure rate is high. The findings from this study suggest that customers are the main driving force of IT adoption. When it comes to IT implementation, our results suggest that managers/owner–managers must engage with five factors: organization, internal IT resources, external IT consultants, supplier relations, and customer relations. These findings give further insight into IT adoption in small businesses and highlight the importance of customer relations in the adoption process.