Consumers Favor “Right Brain” Training: The Dangerous Lure of Neuromarketing
Article first published online: 24 FEB 2013
© 2013 The Authors. Journal Compilation © 2013 International Mind, Brain, and Education Society and Blackwell Publishing, Inc.
Mind, Brain, and Education
Volume 7, Issue 1, pages 35–39, March 2013
How to Cite
Lindell, A. K. and Kidd, E. (2013), Consumers Favor “Right Brain” Training: The Dangerous Lure of Neuromarketing. Mind, Brain, and Education, 7: 35–39. doi: 10.1111/mbe.12005
- Issue published online: 24 FEB 2013
- Article first published online: 24 FEB 2013
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