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Changing eating behaviour: What can we learn from behavioural science?


Correspondence: Dr. Lou Atkins, Research Associate, Centre for Outcomes Research and Effectiveness, Research Department of Clinical, Education and Health Psychology, University College London, 1-19 Torrington Place, London WC1E 7HB, UK.



Designing effective behaviour change interventions is key to promoting healthy eating. This paper takes a theoretical perspective to consider why people do not behave in ways that promote health and summarises evidence-based principles and strategies for behaviour change. We present a theoretically driven, comprehensive method for intervention design using several tools recently developed in behavioural science.