Members of the writing group for this manuscript are listed in order of their contribution to the writing of the manuscript.
Monitoring policy and actions on food environments: rationale and outline of the INFORMAS policy engagement and communication strategies
Article first published online: 17 SEP 2013
© 2013 The Authors. Obesity Reviews published by John Wiley & Sons Ltd on behalf of the International Association for the Study of Obesity.
This is an open access article under the terms of the Creative Commons Attribution-NonCommercial License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited and is not used for commercial purposes.
Special Issue: INFORMAS (International Network for Food and Obesity/non-communicable diseases, Research, Monitoring and Action Support): rationale, framework and approach
Volume 14, Issue Supplement S1, pages 13–23, October 2013
How to Cite
Brinsden, H., Lobstein, T., Landon, J., Kraak, V., Sacks, G., Kumanyika, S., Swinburn, B., Barquera, S., Friel, S., Hawkes, C., Kelly, B., L'Abbé, M., Lee, A., Ma, J., Macmullen, J., Mohan, S., Monteiro, C., Neal, B., Rayner, M., Sanders, D., Snowdon, W., Vandevijvere, S., Walker, C. and INFORMAS (2013), Monitoring policy and actions on food environments: rationale and outline of the INFORMAS policy engagement and communication strategies. Obesity Reviews, 14: 13–23. doi: 10.1111/obr.12072
- Issue published online: 17 SEP 2013
- Article first published online: 17 SEP 2013
- Rockefeller Foundation
- International Obesity Taskforce (IOTF)
- University of Auckland
- Deakin University
- The George Institute
- University of Sydney
- Queensland University of Technology
- University of Oxford
- University of Pennsylvania Perelman School of Medicine
- World Cancer Research Fund International
- University of Toronto
- The Australian National University
- Faculty of Health at Deakin University
- Communications strategy;
- food environments;
The International Network for Food and Obesity/non-communicable diseases Research, Monitoring and Action Support (INFORMAS) proposes to collect performance indicators on food policies, actions and environments related to obesity and non-communicable diseases. This paper reviews existing communications strategies used for performance indicators and proposes the approach to be taken for INFORMAS. Twenty-seven scoring and rating tools were identified in various fields of public health including alcohol, tobacco, physical activity, infant feeding and food environments. These were compared based on the types of indicators used and how they were quantified, scoring methods, presentation and the communication and reporting strategies used. There are several implications of these analyses for INFORMAS: the ratings/benchmarking approach is very commonly used, presumably because it is an effective way to communicate progress and stimulate action, although this has not been formally evaluated; the tools used must be trustworthy, pragmatic and policy-relevant; multiple channels of communication will be needed; communications need to be tailored and targeted to decision-makers; data and methods should be freely accessible. The proposed communications strategy for INFORMAS has been built around these lessons to ensure that INFORMAS's outputs have the greatest chance of being used to improve food environments.