Members of the writing group for this manuscript are listed in order of their contribution to the writing of the manuscript.
Monitoring food and non-alcoholic beverage promotions to children
Article first published online: 17 SEP 2013
© 2013 The Authors. Obesity Reviews published by John Wiley & Sons Ltd on behalf of the International Association for the Study of Obesity.
This is an open access article under the terms of the Creative Commons Attribution-NonCommercial License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited and is not used for commercial purposes.
Special Issue: INFORMAS (International Network for Food and Obesity/non-communicable diseases, Research, Monitoring and Action Support): rationale, framework and approach
Volume 14, Issue Supplement S1, pages 59–69, October 2013
How to Cite
Kelly, B., King, L., Baur, L., Rayner, M., Lobstein, T., Monteiro, C., Macmullan, J., Mohan, S., Barquera, S., Friel, S., Hawkes, C., Kumanyika, S., L'Abbé, M., Lee, A., Ma, J., Neal, B., Sacks, G., Sanders, D., Snowdon, W., Swinburn, B., Vandevijvere, S., Walker, C. and INFORMAS (2013), Monitoring food and non-alcoholic beverage promotions to children. Obesity Reviews, 14: 59–69. doi: 10.1111/obr.12076
- Issue published online: 17 SEP 2013
- Article first published online: 17 SEP 2013
- The Rockefeller Foundation
- International Obesity Taskforce (IOTF)
- University of Auckland
- Deakin University
- The George Institute
- University of Sydney
- Queensland University of Technology
- University of Oxford
- University of Pennsylvania Perelman School of Medicine
- World Cancer Research Fund International
- University of Toronto
- The Australian National University
- Faculty of Health at Deakin University
- Food promotion;
- sugar- sweetened beverages
Food and non-alcoholic beverage marketing is recognized as an important factor influencing food choices related to non-communicable diseases. The monitoring of populations' exposure to food and non-alcoholic beverage promotions, and the content of these promotions, is necessary to generate evidence to understand the extent of the problem, and to determine appropriate and effective policy responses. A review of studies measuring the nature and extent of exposure to food promotions was conducted to identify approaches to monitoring food promotions via dominant media platforms. A step-wise approach, comprising ‘minimal’, ‘expanded’ and ‘optimal’ monitoring activities, was designed. This approach can be used to assess the frequency and level of exposure of population groups (especially children) to food promotions, the persuasive power of techniques used in promotional communications (power of promotions) and the nutritional composition of promoted food products. Detailed procedures for data sampling, data collection and data analysis for a range of media types are presented, as well as quantifiable measurement indicators for assessing exposure to and power of food and non-alcoholic beverage promotions. The proposed framework supports the development of a consistent system for monitoring food and non-alcoholic beverage promotions for comparison between countries and over time.