The recent reception of Du Bois’ notion of “double consciousness” in the humanities has affirmed the notion as crucial and pivotal throughout his work. In contrast, its recent reception in the social sciences has tended to reject its centrality and importance. This essay will give general credence to the former position but, more importantly, show why a turn to Rousseau’s conception of amour-propre may illuminate the importance of “double consciousness” in and for Du Bois’ 1903 work The Souls of Black Folk (SBF), despite the fact that he never elaborated on or embraced the notion in work subsequent to SBF’s publication.