The Value of Category Captainship in the Presence of Manufacturer Competition
Article first published online: 23 AUG 2013
© 2013 Production and Operations Management Society
Production and Operations Management
Volume 23, Issue 3, pages 420–430, March 2014
How to Cite
Kurtuluş, M., Nakkas, A. and Ülkü, S. (2014), The Value of Category Captainship in the Presence of Manufacturer Competition. Production and Operations Management, 23: 420–430. doi: 10.1111/poms.12062
- Issue published online: 14 MAR 2014
- Article first published online: 23 AUG 2013
- Accepted manuscript online: 3 APR 2013 02:09AM EST
- Manuscript Accepted: JAN 2013
- Manuscript Received: JUN 2011
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