Stimulating Early Adoption of New Products through Channel Disintegration
Article first published online: 23 AUG 2013
© 2013 Production and Operations Management Society
Production and Operations Management
Volume 23, Issue 10, pages 1681–1689, October 2014
How to Cite
Ramanan, R. N. V. and Bhargava, H. K. (2014), Stimulating Early Adoption of New Products through Channel Disintegration. Production and Operations Management, 23: 1681–1689. doi: 10.1111/poms.12066
- Issue published online: 22 OCT 2014
- Article first published online: 23 AUG 2013
- Accepted manuscript online: 3 APR 2013 01:55AM EST
- Manuscript Accepted: JAN 2013
- Manuscript Received: DEC 2011
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