Does a Store Brand Always Hurt the Manufacturer of a Competing National Brand?
Article first published online: 15 OCT 2014
© 2014 Production and Operations Management Society
Production and Operations Management
Volume 24, Issue 2, pages 272–286, February 2015
How to Cite
Ru, J., Shi, R. and Zhang, J. (2015), Does a Store Brand Always Hurt the Manufacturer of a Competing National Brand?. Production and Operations Management, 24: 272–286. doi: 10.1111/poms.12220
- Issue published online: 16 FEB 2015
- Article first published online: 15 OCT 2014
- Accepted manuscript online: 4 FEB 2014 01:08PM EST
- Manuscript Accepted: JAN 2014
- Manuscript Received: DEC 2012
|poms12220-sup-0001-OnlineSupplement.pdf||PDF document||333K||Appendix S1: Proofs of Results|
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