Optimal Software Free Trial Strategy: Limited Version, Time-locked, or Hybrid?
Article first published online: 2 JUN 2014
© 2014 Production and Operations Management Society
Production and Operations Management
Volume 24, Issue 3, pages 504–517, March 2015
How to Cite
Optimal Software Free Trial Strategy: Limited Version, Time-locked, or Hybrid? Production and Operations Management (2014), doi 10.1111/poms.12248, et al.
- Issue published online: 12 MAR 2015
- Article first published online: 2 JUN 2014
- Accepted manuscript online: 7 MAY 2014 02:13AM EST
- Manuscript Accepted: MAR 2014
- Manuscript Received: MAY 2013
- University of Florida
- Shanghai University of Finance and Economics
Data S1: The Impact of Overestimating Consumers on the Software Firm's Free Trial Strategy.
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