Jasper Eshuis is assistant professor in the Department of Public Administration at Erasmus University Rotterdam. His research focuses on the governance of complex systems, with a special interest in public branding and place marketing. Together with Erik-Hans Klijn, he recently published Branding in Governance and Public Management (Routledge, 2012). E-mail: email@example.com
Place Marketing as Governance Strategy: An Assessment of Obstacles in Place Marketing and Their Effects on Attracting Target Groups
Article first published online: 5 MAR 2013
© 2013 by The American Society for Public Administration
Public Administration Review
Volume 73, Issue 3, pages 507–516, May/June 2013
How to Cite
Eshuis, J., Braun, E. and Klijn, E.-H. (2013), Place Marketing as Governance Strategy: An Assessment of Obstacles in Place Marketing and Their Effects on Attracting Target Groups. Public Administration Review, 73: 507–516. doi: 10.1111/puar.12044
Erik Braun is senior researcher and lecturer in urban economics and city marketing at the Erasmus School of Economics, Erasmus University Rotterdam. He published his doctoral dissertation on city marketing in 2008. His research interests include the application of marketing and branding concepts by cities and regions, place brand management, place brand perceptions, and the governance of place marketing as well as a broad range of urban economic issues. E-mail: firstname.lastname@example.org
Erik-Hans Klijn is professor in the Department of Public Administration at Erasmus University Rotterdam. His research activities focus on complex decision making, network management, public–private partnerships, branding, and the impact of media on complex decision making. He has published extensively in international journals and is author of Managing Uncertainties in Networks (with Joop F. M. Koppenjan, Routledge, 2004) and Branding in Governance and Public Management (with Jasper Eshuis, Routledge, 2012). E-mail: email@example.com
- Issue published online: 3 MAY 2013
- Article first published online: 5 MAR 2013
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