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Commentary: Obstacles in Place Marketing: Solutions for Your Target Groups


  • Cadell Buss is manager of economic development for the city of Rockingham, Australia, and has extensive experience in the private sector in marketing, communications, and advertising spanning 20 years in the industries of fast-moving consumer goods, sports administration, and local government. He is graduate of the Australian Institute of Company Directors, holds a master of business administration degree from Murdoch University, is in the fi nal stages of a degree in project management, and is currently halfway through a doctorate in business administration. E-mail:

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