Communication & Media
Public Relations: A Discipline in Transformation
Article first published online: 25 OCT 2013
© 2013 John Wiley & Sons Ltd.
Volume 7, Issue 10, pages 799–817, October 2013
How to Cite
L'Etang, J. (2013), Public Relations: A Discipline in Transformation. Sociology Compass, 7: 799–817. doi: 10.1111/soc4.12072
- Issue published online: 25 OCT 2013
- Article first published online: 25 OCT 2013
- Manuscript Accepted: 20 NOV 2012
- Manuscript Revised: 18 NOV 2012
- Manuscript Received: 24 APR 2012
This article presents an overview of the evolution and emerging architecture of the public relations academic discipline. Key developments and debates are described, highlighting some of the major tensions and debates that have arisen. The scope of discussion proceeds through definitions, a consideration of historical contexts, evolution of public relations research, key approaches, an introduction to the remit of key journals, and finally, consideration as to emerging themes and possible futures. It is suggested that the increasing emphasis on historical, sociological and cultural themes is leading to an increasingly reflexive and diverse field.