Losing on all fronts: The effects of negative versus positive person-based campaigns on implicit and explicit evaluations of political candidates
Version of Record online: 24 DEC 2010
2010 The British Psychological Society
British Journal of Social Psychology
Volume 49, Issue 3, pages 453–470, September 2010
How to Cite
Carraro, L., Gawronski, B. and Castelli, L. (2010), Losing on all fronts: The effects of negative versus positive person-based campaigns on implicit and explicit evaluations of political candidates. British Journal of Social Psychology, 49: 453–470. doi: 10.1348/014466609X468042
- Issue online: 24 DEC 2010
- Version of Record online: 24 DEC 2010
- Received 19 November 2008; revised version received 10 July 2009
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