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This paper extends Sapir's idea that language embodies intertwined and isolable patterns of two distinct orders—patterns of reference (in my terms, communication) and patterns of expression (associational-metaphorical activity). Viewing language as a continuum of usages ranging from schizophrenic usage, at one extreme, to objective, representational usage at the other, associational-metaphorical activity is seen as variously operative throughout. There are illustrations of how this dimension is woven into normal communication. Finally, there is speculation on the source of associational-metaphorical activity and the light it throws on human mentality as projected in language.