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The value of reflexivity has been widely accepted in anthropology during the past two decades. The concept of ref lexivity can be seen developing in the work of theorists and ethnographers of the 1960s and 1970s and was brought to flower among theorists and ethnographers of the 1980s and 1990s. But little critical analytic attention has been directed toward its claims to generate new understandings and inform about their positional foundations. However, consideration of the possibility of reliable self-reports leads to skepticism rather than confidence. Furthermore, the underlying assumption that the unavoidable subjectivity of researchers negates any external validation of knowledge proves to be mistaken, making the question of positionality moot. [Keywords: reflexivity, postmodernism, ethnography, positionality, scientific method]