A social movement is an integral part of the total sociocultural environment. Any major transformation of the latter will most probably have a corresponding impact on the former. This proposition is examined through a detailed analysis of the anticolonialist movement of the Greek Cypriots to unite Cyprus with Greece (known as the Enosis movement). It is concluded that a traditionally rooted movement like Enosis cannot maintain its mass appeal if its ideological content remains intransigent and inflexible in its devotion to traditional norms at a time when the underlying sociocultural environment undergoes profound secularizing and modernizing changes.
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