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In this article, I examine the interrelationships between experience, class consciousness, and unemployment counseling in displaced workers' narratives about the process of industrial adjustment Focusing on the rhetoric of unemployment counselors and trainers, I argue that the hegemony of neoconservative and neoliberal interpretations of industrial restructuring and economic change are secured—to the extent they are—through a microphysics of power that operates through the agents and agencies of assistance made available to displaced workers. [male working-class culture, deindustrialization, Canada, discourse, experience, power]