How workers handle the time bind (their temporal strategies) affects how open they are to market understandings of life at home. Some workers passively submit to the time bind (the “endurer”) while others actively resist it (the “resisters”). Still others actively accept the time bind (the “deferrer,” the “busy bee,” and the “delegator”) and so welcome any tips on office efficiency that might apply to the home. “Family 360,” a family consulting service, illustrates how a professional service can operationalize at home metaphors, idioms and concepts drawn from the market world. Constant busyness is, I suggest, the current “opiate of the masses,” which can block from view the cultural fissures through which market instrumentality and emotional detachment sometimes seep into life at home.