• conservation;
  • linguistic ideology;
  • governmentality;
  • Madagascar;
  • need

Integrated conservation and development program planning pivots on a critical exchange. In establishing protected areas, part of the subsistence base of resident people is enclosed. Residents are then offered assistance in meeting needs emerging from the enclosure. The elicitation and interpretation of need in such programs forms a technology of governance. This article analyzes differing linguistic ideologies underpinning needs production in Madagascar's Ranomafana National Park Project, arguing that the technology of needs production is part of a green neoliberal rationality through which the Malagasy state and its citizens are being transformed, and from which an increasingly sophisticated countergovernmentality grows.