Anthropology has mostly dismissed data concerning emotions as insignificant, overly subjective and beyond the grasp of scientific inquiry. Focusing on the expressive life of Andalusian gypsies, this article examines ways in which digital video enables researchers to effectively record and analyze individual and collective emotions. Video is not merely a way of recording data. Visual data do not simply “illustrate” ideas from fieldwork. Instead, the very activity of producing a video is an act of research in itself—it is central to the practice of a performative anthropology.