We are indebted to the following people for helpful comments: Iris Bohnet, Colin Camerer, Navin Kartik, Antonio Rangel, three anonymous referees, and seminar participants at the California Institute of Technology, NYU, and Stanford University's SITE Workshop in Psychology and Economics. We acknowledge financial support from the National Science Foundation through grant numbers SES-0551296 (Andreoni) and SES-0452300 (Bernheim).
Social Image and the 50–50 Norm: A Theoretical and Experimental Analysis of Audience Effects
Version of Record online: 6 OCT 2009
© 2009 The Econometric Society
Volume 77, Issue 5, pages 1607–1636, September 2009
How to Cite
Andreoni, J. and Bernheim, B. D. (2009), Social Image and the 50–50 Norm: A Theoretical and Experimental Analysis of Audience Effects. Econometrica, 77: 1607–1636. doi: 10.3982/ECTA7384
- Issue online: 6 OCT 2009
- Version of Record online: 6 OCT 2009
- Manuscript received August, 2007; final revision received April, 2009.
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