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David Servera-Francés, Francisco Arteaga-Moreno, Irene Gil-Saura and Martina G. Gallarza A multiblock PLS-based algorithm applied to a causal model in marketing Applied Stochastic Models in Business and Industry 29

Version of Record online: 16 JUL 2012 | DOI: 10.1002/asmb.1913

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