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Joseph Pancras and Dipak K. Dey Rejoinder to Fong (2011) and Lenk (2011)'s comments on ‘A comparison of generalized multinomial logit and latent class approaches to studying consumer heterogeneity with some extensions of the generalized multinomial logit model’ Applied Stochastic Models in Business and Industry 27

Article first published online: 21 DEC 2011 | DOI: 10.1002/asmb.943

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