E-mail a Wiley Online Library Link

Christopher Y. Olivola and Eldar Shafir The Martyrdom Effect: When Pain and Effort Increase Prosocial Contributions Journal of Behavioral Decision Making 26

Article first published online: 22 DEC 2011 | DOI: 10.1002/bdm.767

Complete the form below and we will send an e-mail message containing a link to the selected article on your behalf

Required = Required Field