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Fabio Cassia and Francesca Magno Business-to-Business Branding: A Review and Assessment of the Impact of Non-Attribute-Based Brand Beliefs on Buyer's Attitudinal Loyalty Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration 29

Version of Record online: 16 JAN 2012 | DOI: 10.1002/cjas.235

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