E-mail a Wiley Online Library Link

Suzanne B. Walchli The effects of between-partner congruity on consumer evaluation of co-branded products Psychology & Marketing 24

Version of Record online: 9 OCT 2007 | DOI: 10.1002/mar.20191

Complete the form below and we will send an e-mail message containing a link to the selected article on your behalf

Required = Required Field