Oliver Koll, Sylvia von Wallpach and Maria Kreuzer Multi-method research on consumer–brand associations: Comparing free associations, storytelling, and collages Psychology & Marketing 27
Article first published online: 13 MAY 2010 | DOI: 10.1002/mar.20346
Complete the form below and we will send an e-mail message containing a link to the selected article on your behalf
Required = Required Field
Choose captcha format: Image or Audio. Click here if you need help.