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Kate A. Ratliff, Bregje A. P. Swinkels, Kimberly Klerx and Brian A. Nosek Does One Bad Apple(Juice) Spoil the Bunch? Implicit Attitudes Toward One Product Transfer to Other Products by the Same Brand Psychology & Marketing 29

Article first published online: 5 JUL 2012 | DOI: 10.1002/mar.20540

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