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Michael L. Capella Return on Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing, by Mark W. Schaefer. New York, NY: McGraw-Hill, 2012. ISBN: 978-0-07-179109-0 Psychology & Marketing 30

Version of Record online: 7 JUN 2013 | DOI: 10.1002/mar.20633

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