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Enrico Di Minin and Atte Moilanen Improving the surrogacy effectiveness of charismatic megafauna with well-surveyed taxonomic groups and habitat types Journal of Applied Ecology 51

Version of Record online: 24 JAN 2014 | DOI: 10.1111/1365-2664.12203

While some geographic areas and taxa have been extensively studied, detailed information about the distributions of species is missing for much of the world. This study provides important information that can have operational relevance to prioritize areas for conservation action in areas of the world with poor data on biodiversity. We found that other taxa are not good surrogates for charismatic mammal species. We also found that habitat types are a necessary component of surrogacy strategies that cover plants and insects. Overall, a combination of habitat types and charismatic mammals, complemented with other well-known taxa (birds, amphibians and reptiles), provided the highest surrogacy effects.

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