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Wei-Na Lee and Sejung Marina Choi The Role of Horizontal and Vertical Individualism and Collectivism in Online Consumers’ Responses Toward Persuasive Communication on the Web Journal of Computer-Mediated Communication 11

Article first published online: 9 AUG 2006 | DOI: 10.1111/j.1083-6101.2006.tb00315.x

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