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Lotte M. Willemsen, Peter C. Neijens, Fred Bronner and Jan A. de Ridder “Highly Recommended!” The Content Characteristics and Perceived Usefulness of Online Consumer Reviews Journal of Computer-Mediated Communication 17

Version of Record online: 17 OCT 2011 | DOI: 10.1111/j.1083-6101.2011.01551.x

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