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Alexander J. Rothman, Roger D. Bartels, Jhon Wlaschin and Peter Salovey The Strategic Use of Gain- and Loss-Framed Messages to Promote Healthy Behavior: How Theory Can Inform Practice Journal of Communication 56

Version of Record online: 4 AUG 2006 | DOI: 10.1111/j.1460-2466.2006.00290.x

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