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Emily Moyer-Gusé, Parul Jain and Adrienne H. Chung Reinforcement or Reactance? Examining the Effect of an Explicit Persuasive Appeal Following an Entertainment-Education Narrative Journal of Communication 62

Version of Record online: 17 OCT 2012 | DOI: 10.1111/j.1460-2466.2012.01680.x

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