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TAEJUN (DAVID) LEE, ERIC HALEY, TAI WOONG YUN and WONJUN CHUNG US Retirement Financial Services Advertising's Financial Information Provisions, Communication Strategies and Judgmental Heuristic Cues Journal of Consumer Affairs 45

Article first published online: 14 SEP 2011 | DOI: 10.1111/j.1745-6606.2011.01210.x

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