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Trish Cotter, Wai Tak Hung, Donna Perez, Sally Dunlop and James Bishop Squeezing new life out of an old Sponge: how to modernise an anti-smoking media campaign to capture a new market Australian and New Zealand Journal of Public Health 35

Article first published online: 13 JAN 2011 | DOI: 10.1111/j.1753-6405.2010.00654.x

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