E-mail a Wiley Online Library Link

HO-YOUNG (ANTHONY) AHN, JIN SEONG PARK and ERIC HALEY Consumers' Optimism Bias and Responses to Risk Disclosures in Direct-to-Consumer (DTC) Prescription Drug Advertising: The Moderating Role of Subjective Health Literacy Journal of Consumer Affairs 48

Article first published online: 29 JAN 2014 | DOI: 10.1111/joca.12028

Complete the form below and we will send an e-mail message containing a link to the selected article on your behalf

Required = Required Field