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Recently Published Articles
- Brand Orientation as a Strategy That Influences the Adoption of Innovation in the Bottom of the Pyramid Market (pages 225–239)
Mizan Rahman, Md Rajibul Hasan and David Floyd
Article first published online: 20 MAY 2013 | DOI: 10.1002/jsc.1935
- Strategic Alignment Between Competitive Strategy and Dynamic Capability: Conceptual Framework and Hypothesis Development (pages 213–224)
Mona Rashidirad, Ebrahim Soltani and Jawad Syed
Article first published online: 20 MAY 2013 | DOI: 10.1002/jsc.1934