International Journal of Nonprofit and Voluntary Sector Marketing

Cover image for Vol. 22 Issue 1

Edited By: Jane Hudson

Online ISSN: 1479-103X


Aims and Scope

International Journal of Nonprofit and Voluntary Sector Marketing provides an international forum for peer-reviewed papers and case studies on the latest techniques, thinking and best practice in marketing for the not-for-profit sector.

Its objective is to provide a forum for the publication of refereed papers and practice notes which are of direct relevance to the practitioner while meeting the highest standards of intellectual rigour.

In so doing, the Journal seeks to encourage communication and the sharing of expertise between all those concerned with nonprofit marketing, including those who are involved with fundraising and marketing, public relations, advertising and communications, IT and database management, academics and consultants to the sector.

The main sectors covered by International Journal of Nonprofit and Voluntary Sector Marketing are:

  • Goods and services marketing
  • Fundraising
  • Advertising and promotion
  • Branding and positioning
  • Campaigns and lobbying
  • Ethics and fundraising
  • Information technology and database management
  • Sponsorship
  • Public relations
  • Events management

The Editorial Board welcomes papers, briefings, case studies and reviews for publication

Given the sheer multitude of nonprofit organizations, each competing for a far from limitless supply of funding through ever-more numerous and sophisticated channels of communication, and especially considering the challenging current economic climate, not-for-profits need - more than ever before - to possess some viable source of competitive advantage.

Furthermore, charities and not-for-profits need to keep up to date with the latest techniques used by marketers and fundraisers - and their advisors - and with the best and latest academic research into the sector. If they don't, they may fail to maximize their organization's potential and could miss out altogether.

Filling the gap between the 'newsy' monthlies for the voluntary sector and the marketing journals that fail to address the specific needs of not-for-profit marketers, International Journal of Nonprofit and Voluntary Sector Marketing provides an invaluable insight into how your organization's marketing might be enhanced:

  • Refereed, referenced articles on latest thinking and techniques by leading practitioners, consultants and academics.
  • Case studies from not-for-profits themselves, describing practical experiences, the problems faced and the lessons learned.
  • Reviews of nonprofit marketing resources such as conferences, textbooks and Internet sites.

Seven great reasons to subscribe to International Journal of Nonprofit and Voluntary Sector Marketing :

  • Discover how the leading nonprofits identify their most valuable donors.
  • Compare various methods of attracting volunteers.
  • Explore groundbreaking case studies and see how the experience of others can help you.
  • Investigate how new technologies can lead to more effective marketing campaigns.
  • Understand consumer behaviour and the ways nonprofits segment their donor base.
  • Evaluate ways of enhancing your fundraising profitability.
  • Examine innovative strategies for enhancing your nonprofit brand.

International Journal of Nonprofit and Voluntary Sector Marketing publishes the latest techniques, ideas and developments for the voluntary sector in:

  • Donor retention and loyalty
  • Fundraising
  • Profiling and acquisition
  • Advertising and promotion
  • Branding and positioning
  • Campaigning and lobbying
  • Database marketing
  • Retailing and merchandising
  • Marketing software
  • Arts marketing
  • Social and healthcare marketing
  • Education marketing

"By providing in-depth analysis of the latest ideas and techniques of which nonprofits must be aware, and because it features work by some of the most respected worldwide names in nonprofit marketing, this journal has come to be regarded as essential reading for the sector ..."
Judith E. Nichols, New Directions in Philanthropy

"A professional journal on nonprofit marketing for the fast-growing voluntary sector. It bridges the gap between practice and research and is a must for all fundraisers."
Per Stenbeck, Deputy Director, UNICEF

"This journal is a vital resource for charity marketers. It combines ideas with case studies, expertise with practicality. Your subscription fee will be repaid many times over ..."
Joe Saxton, Head of Not-for-Profit Services, The Future Foundation


Nonprofit, marketing, philanthropy, charities, fundraising

Abstracting and Indexing Information

  • ABI/INFORM Database (ProQuest)
  • Emerging Sources Citation Index (Clarivate Analytics)
  • ProQuest Central (ProQuest)
  • PsycINFO/Psychological Abstracts (APA)
  • SCOPUS (Elsevier)
  • Web of Science (Clarivate Analytics)