Journal of Consumer Behaviour
© John Wiley & Sons, Ltd.
Edited By: Peter Nuttall and Simon Pervan
Impact Factor: 0.746
ISI Journal Citation Reports © Ranking: 2012: 82/116 (Business)
Online ISSN: 1479-1838
Recently Published Issues
JCB Sample Issue
Each year we give you FREE access to one issue of JCB.
Latest JCB News
JCB gains ISI listing!
We are delighted to announce that the Journal of Consumer Behaviour (JCB) is now indexed by ISI.
Call for Papers
The Journal of Consumer Behaviour is accepting submissions for an issue entitled, "From “Pong” to “League of Legends”: Consumption and Marketing within, and of, Computer Games," which will be guest edited by Yuri Seo, Margo Buchanan-Oliver, and Kim-Shyan Fam. The deadline for paper submissions is 15 December 2014. Click here for the full call for papers.
JCB Special Issues
Challenges to Attitude and Behaviour Change Through Persuasion
Edited by Louise M. Hassan and Nina Michaelidou
Volume 12, Issue 2
Transformative Consumer Research and Social Marketing
Edited by Maria Piacentini, Emma Banister, Laura Salciuviene and Kathy Keeling
Volume 11, Issue 4
Untangling the Web: Exploring the Boundaries of Social Media and Consumer Generated Content
Edited by Kelly L. Page and Leyland Pitt
Volume 10, Issue 6