Journal of Consumer Behaviour

Cover image for Vol. 15 Issue 4

Edited By: Steven D'Alessandro, Judith de Groot & Peter Nuttall

Impact Factor: 1.022

ISI Journal Citation Reports © Ranking: 2015: 81/120 (Business)

Online ISSN: 1479-1838

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Recently Published Articles

  1. Perceived risk: an experimental investigation of consumer behavior when buying wine

    J. François Outreville and Jean Desrochers

    Version of Record online: 21 JUL 2016 | DOI: 10.1002/cb.1593

  2. Determinants influencing conservation behaviour: Perceptions of Vietnamese consumers

    The Ninh Nguyen, Antonio Lobo, Hoang Long Nguyen, Thi Thu Hoai Phan and Tuan Khanh Cao

    Version of Record online: 18 JUL 2016 | DOI: 10.1002/cb.1594

  3. Informational nudges as an effective approach in raising awareness among young adults about the risk of future disability

    Linda Miesler, Corinne Scherrer, Roger Seiler and Angela Bearth

    Version of Record online: 1 JUL 2016 | DOI: 10.1002/cb.1592

  4. An fMRI study of advertising appeals and their relationship to product attractiveness and buying intentions

    Hyo Jung (Julie) Chang, Michael O'Boyle, Ronald C. Anderson and Chompoonut Suttikun

    Version of Record online: 30 JUN 2016 | DOI: 10.1002/cb.1591