Journal of Consumer Behaviour

Cover image for Vol. 16 Issue 1

Edited By: Steven D'Alessandro, Geertje Schuitema.

Impact Factor: 1.022

ISI Journal Citation Reports © Ranking: 2015: 81/120 (Business)

Online ISSN: 1479-1838

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  1. Low-price guarantees as advertisement strategy and compensation policy: The more, the better?

    Tessa Haesevoets, Alain Van Hiel, Emma Onraet, Anne Joosten and David De Cremer

    Version of Record online: 26 JAN 2017 | DOI: 10.1002/cb.1639

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