Journal of Consumer Behaviour

Cover image for Vol. 14 Issue 6

Edited By: Peter Nuttall and Simon Pervan

Impact Factor: 0.714

ISI Journal Citation Reports © Ranking: 2014: 89/115 (Business)

Online ISSN: 1479-1838

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Recently Published Articles

  1. Segmenting initial fans of a new team: A taxonomy of sport early adopters

    Heath McDonald, Civilai Leckie, Adam Karg, Nives Zubcevic-Basic and Daniel Lock

    Article first published online: 23 NOV 2015 | DOI: 10.1002/cb.1558

  2. Machinima: Extending brand reach (pages 378–388)

    Tracy Harwood, Tony Garry and Mike Uwins

    Article first published online: 4 NOV 2015 | DOI: 10.1002/cb.1552

  3. Online identity construction: How gamers redefine their identity in experiential communities (pages 399–409)

    Diego Costa Pinto, Getúlio Reale, Rodrigo Segabinazzi and Carlos Alberto Vargas Rossi

    Article first published online: 4 NOV 2015 | DOI: 10.1002/cb.1556