Journal of Consumer Behaviour

Cover image for Vol. 15 Issue 4

Edited By: Steven D'Alessandro, Judith de Groot & Peter Nuttall

Impact Factor: 1.022

ISI Journal Citation Reports © Ranking: 2015: 81/120 (Business)

Online ISSN: 1479-1838

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    The Ninh Nguyen, Antonio Lobo, Hoang Long Nguyen, Thi Thu Hoai Phan and Tuan Khanh Cao

    Version of Record online: 18 JUL 2016 | DOI: 10.1002/cb.1594

  2. An fMRI study of advertising appeals and their relationship to product attractiveness and buying intentions

    Hyo Jung (Julie) Chang, Michael O'Boyle, Ronald C. Anderson and Chompoonut Suttikun

    Version of Record online: 30 JUN 2016 | DOI: 10.1002/cb.1591

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