Journal of Consumer Behaviour

Dr Peter Nuttall
School of Management
University of Bath
UK

Dr Simon Pervan
Graduate College of Management
Southern Cross University
Australia

ASSOCIATE EDITORS

Dr Jonathan Elms
University of Stirling
UK

Dr Magda Nenycz-Thiel
University of South Australia
Australia

EDITORIAL BOARD

Dr Stacey M. Baker
University of Wyoming
USA

Dr Iain Black
University of Edinburgh
UK

Professor Alvin C. Burns
Louisiana State University
USA

Dr Geraldine Clarke
International Business School
UK

Dr Suraj Commuri
University at Albany
USA

Dr Paul Copley
Newcastle Business School
UK

Professor Joseph A. Cote
Washington State University
USA

Dr Teresa Davis
University of Sydney
Australia

Professor Richard Elliott
University of Bath
UK

Professor Karin M. Ekström
University of Borås
Sweden

Professor Keith Fletcher
Chartered Institute of Marketing
UK

Dr Judith Anne Garretson Folse
Louisiana State University
USA

Professor Gordon R. Foxall
Cardiff Business School
UK

Dr Mark Goode
Swansea University
UK

Professor Ronald Goldsmith
Florida State University
USA

Professor Christina Goulding
Wolverhampton Business School
UK

Dr Dallas Hanson
University of Tasmania
Australia

Professor Phil Harris
University of Chester
UK

Professor Louise Heslop
Eric Sprott School of Business
Carleton University
Canada

Professor Janet Hoek
University of Otago
New Zealand

Professor Morris B. Holbrook
Columbia University
USA

Dr Wayne Hoyer
The University of Texas at Austin
USA

Dr Paul Hewer
University of Strathclyde
UK

Professor Ah Keng Kau
National University of Singapore
Singapore

Professor William E. Kilbourne
Clemson University
USA

Professor Frederic B. Kraft
Grand Valley State University
USA

Dr Nick Lee
Aston Business School
UK

Professor Debbie MacInnis
University of Southern California
USA

Professor Josef A. Mazanec
Vienna University of Economics and Business Administration
Austria

Dr Lee McGinnis
Stonehill College
USA

Dr Phil Megicks
University of Plymouth
UK

Professor Vincent Wayne Mitchell
Cass Business School
UK

Dr Mike Molesworth
Bournemouth University
UK

Professor Luiz Moutinho
University of Glasgow
UK

Professor John C. Mowen
Oklahoma State University
USA

Professor Clive Nancarrow
Bristol Business School
UK

Professor Per Østergaard
University of Southern Denmark
Denmark

Dr Tom Owens
International Business School
Hungary

Dr Maurice Patterson
University of Limerick
Ireland

Dr Maria Piacentini
Lancaster University
UK

Dr Mohammed Abdur Razzaque
University of New South Wales
Australia

Professor John R. Rossiter
University of Wollongong
Australia

Dr Avi Shankar
University of Bath
UK

Dr Deirdre Shaw
University of Glasgow
UK

Dr Daniel Shen
State University of New York at New Paltz
USA

Dr Andrew Smith
Nottingham University Business School
UK

Professor Michael Solomon
Saint Joseph's University
USA

Professor Isabelle Szmigin
Birmingham Business School
UK

David Taylor
Waikato Management School
New Zealand

Professor Caroline Tynan
Nottingham University Business School
UK

Dr Ann Veeck
Western Michigan University
USA

Dr Ekant Veer
University of Canterbury
New Zealand

Dr Cynthia M. Webster
Macquarie University
Australia

Professor Robert E. Wilkes
Texas Tech University
USA

Professor James Woudhuysen
De Montfort University
UK