Journal of Consumer Behaviour

Cover image for Vol. 15 Issue 5

Edited By: Steven D'Alessandro, Judith de Groot & Peter Nuttall

Impact Factor: 1.022

ISI Journal Citation Reports © Ranking: 2015: 81/120 (Business)

Online ISSN: 1479-1838

Author Guidelines

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Author Guidelines


The Journal of Consumer Behaviour operates an online submission and peer review system that allows authors to submit articles online and track their progress via a web interface (ScholarOne Manuscripts). Please read the remainder of these instructions to authors and then visit and navigate to the Journal of Consumer Behaviour online submission site. IMPORTANT: Please check whether you already have an account in the system before trying to create a new one. If you have reviewed or authored for the journal in the past year it is likely that you will have had an account created.

All papers must be submitted via the online system. Submitted manuscripts should not have been previously published and should not be submitted for publication elsewhere while they are under consideration by Wiley.

Page 1 should include the full title of the paper, a proposed short title for the paper (6-8 words) and the names and affiliations of all authors. Give the full address including email, telephone and fax of all authors. Clearly indicate which author will act as primary contact for all correspondence and who will be responsible for checking proofs (corresponding author). Include the names of any sponsors of any research contained in the paper, along with grant numbers. Supply biographies of no more than 100 words on each author's personal history and current interests. Author details should not be included on any other part of the manuscript.

Page 2 should include the full title of the paper, an abstract of no more than 250 words and a list of between 3 and 5 key words or phrases.

Page 3 should include the full title followed by the text of the manuscript.

This journal operates a double blind reviewing process whereby the Reviewer is not aware of the Author's identity. In order to facilitate this please follow these instructions very carefully.

File types. Preferred formats for the text and tables of your manuscript are .doc, .rtf, .ppt, .xls. LaTeX files may be submitted provided that an .eps or .pdf file is provided in addition to the source files. Figures may be provided in .tiff or .eps format.


If your paper is accepted, the author identified as the formal corresponding author for the paper will receive an email prompting them to login into Author Services, where via the Wiley Author Licensing Service (WALS) they will be able to complete the license agreement on behalf of all authors on the paper.

For authors signing the copyright transfer agreement:
If the OnlineOpen option is not selected the corresponding author will be presented with the copyright transfer agreement (CTA) to sign. The terms and conditions of the CTA can be previewed in the samples associated with the Copyright FAQs below:

CTA Terms and Conditions

For authors choosing OnlineOpen:
If the OnlineOpen option is selected the corresponding author will have a choice of the following Creative Commons License Open Access Agreements (OAA):

Creative Commons Attribution License OAA
Creative Commons Attribution Non-Commercial License OAA
Creative Commons Attribution Non-Commercial -NoDerivs License OAA

To preview the terms and conditions of these open access agreements please visit the Copyright FAQs hosted on Wiley Author Services and visit

If you select the OnlineOpen option and your research is funded by The Wellcome Trust and members of the Research Councils UK (RCUK) you will be given the opportunity to publish your article under a CC-BY license supporting you in complying with Wellcome Trust and Research Councils UK requirements. For more information on this policy and the Journal’s compliant self-archiving policy please visit:


The language of the journal is English. 12-point type in one of the standard fonts: Times, Helvetica, or Courier is preferred. It is not necessary to double-line space your manuscript. Tables must be on separate pages after the reference list, and not be incorporated into the main text. Figures should be supplied as separate figure files.

  • Please supply the full title, short title of up to 70 characters and names and affiliations of all authors. Give the full address, including email, telephone and fax, of the corresponding author who is to check the proofs.

  • Include the name(s) of any sponsor(s) of the research contained in the paper, along with grant number(s).

  • Enter an abstract of up to 250 words for all articles [except book reviews]. An abstract is a concise summary of the whole paper, not just the conclusions, and is understandable without reference to the rest of the paper. It should contain no citation to other published work.

  • Include up to six keywords that describe your paper for indexing purposes.

The journal will publish articles from around 4000 to 6000 words.

Reference style in the text

Single authored work: Marsden (2001), or (Marsden, 2001).

Joint authored work: Addis and Holbrook (2001), or (Addis and Holbrook, 2001)

More than two authors: Moutinho et al. (2001), or Moutinho et al. (2001: 37)

Where reference is made to more than one work by the same author published in the same year, identify each citation in the text as follows:

(Collins, 1998a; 1998b), or Collins (1998a; 1998b)

Multiple citations should be separated by semicolons (Addis and Holbrook 2001; Collins 1998b) in alphabetical order of author.

Reference style at the end of the text. List all references cited in the text at the end of the article under a separate heading entitled 'References'. List alphabetically by author, including last names and initials of first names of all authors; multiple entries by one author should be listed separately, repeating the author's name each time, from earliest to most recent publication. Article titles should be in sentence case, followed by journal title which should be in italics. Include volume (issue), and page numbers:

Marsden D. 2001. Deconstructing consumer behaviour: theory and practice. Journal of Consumer Behaviour 1(1): 9-21.

Addis M, Holbrook MB. 2001. On the conceptual link between mass customisation and experiential consumption: an explosion of subjectivity. Journal of Consumer Behaviour 1(1): 50-66.

Moutinho LA, Davies FM, Goode MMH, Ogbonna E. 2001. Critical factors in consumer supermarket shopping behaviour: a neural network approach. Journal of Consumer Behaviour 1(1): 35-49.

References for books and edited works should follow the same conventions for author details. Examples:

Landsman M. 2005. Dictatorship and Demand: The Politics of Consumerism in West Germany. Harvard University Press: Cambridge, MA.

Douglas B, Saren M. 2005. The communication of marketing: a critical analysis of discursive practice, in Marketing Communication: New Approaches Technologies and Styles, Allan J. Kimmel (ed.). Oxford University Press: Oxford; 278-296.

Online citations should include date of access. Examples:

Pabillano J. 2006. Bad Pharma. Available at Bad_Pharma.html [accessed on 31 August 2006].

Consumer Union. 2006. Available at [accessed on 25 March 2006].

All references must be complete and accurate. Where possible the DOI for the reference should be included at the end of the reference. Online citations should include date of access. If necessary, cite unpublished or personal work in the text but do not include it in the reference list.

Illustrations. Supply each figure as a separate file in either .tiff or .eps format, the figure number and the top of the figure indicated. Compound figures e.g. 1a, b, c should be supplied as one figure. Tints are not acceptable. Lettering must be of a reasonable size that would still be clearly legible upon reduction, and consistent within each figure and set of figures. Where a key to symbols is required, please include this in the artwork itself, not in the figure legend. All illustrations must be supplied at the correct resolution:

  • Black and white and colour photos - 300 dpi

  • Graphs, drawings, etc - 800 dpi preferred; 600 dpi minimum

  • Combinations of photos and drawings (black and white and colour) - 500 dpi

Colour policy. The cost of printing colour illustrations in the journal will be charged to the author. If colour illustrations are supplied electronically in either TIFF or EPS format, they may be used in the PDF of the article at no cost to the author, even if this illustration was printed in black and white in the journal. The PDF will appear online at the Wiley Online Library website.


Further information. For accepted manuscripts the publisher will supply proofs to the corresponding author prior to publication. This stage is to be used only to correct errors that may have been introduced during the production process. Prompt return of the corrected proofs, preferably within two days of receipt, will minimise the risk of the paper being held over to a later issue. Once your article is published online no further amendments can be made. Free access to the final PDF offprint of your article will be available via author services only. Please therefore sign up for author services if you would like to access your article PDF offprint and enjoy the many other benefits the service offers. Further offprints and copies may be ordered. There is no page charge to authors. (We regret that print copies of the journal issue containing their published article are not available gratis to authors.)

Author Resources. Manuscript now accepted for publication?

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Cite EarlyView articles. To link to an article from the author’s homepage, take the DOI (digital object identifier) and append it to "" as per following example:
DOI 10.1002/hep.20941, becomes