Journal of Consumer Behaviour

Cover image for Vol. 16 Issue 3

Edited By: Steven D'Alessandro, Geertje Schuitema.

Impact Factor: 1.481

ISI Journal Citation Reports © Ranking: 2016: 78/121 (Business)

Online ISSN: 1479-1838

Overview



Aims and Scope


The Journal of Consumer Behaviour aims to promote the understanding of consumer behaviour, consumer research and consumption through the publication of double-blind peer-reviewed, top quality theoretical and empirical research. An international academic journal with a foundation in the social sciences, the JCB has a diverse and multidisciplinary outlook which seeks to showcase innovative, alternative and contested representations of consumer behaviour alongside the latest developments in established traditions of consumer research.


Keywords


consumer behaviour, marketing, consumer attitudes, relationship marketing


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