Journal of Interactive Marketing

Copyright © 2013 Wiley Periodicals, Inc., A Wiley Company, and the Direct Marketing Educational Foundation

Cover image for Journal of Interactive Marketing

Online ISSN: 1520-6653

Recently Published Issues

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Now Published with Elsevier

The Journal of Interactive Marketing is now published by Elsevier.

Recently Published Articles

  1. Developing a scale to measure the enjoyment of Web experiences (pages 40–57)

    Aleck Lin, Shirley Gregor and Michael Ewing

    Article first published online: 5 NOV 2008 | DOI: 10.1002/dir.20120

  2. The effects of the dimensions of technology readiness on technology acceptance: An empirical analysis (pages 19–39)

    Shun Yin Lam, Jeongwen Chiang and A. Parasuraman

    Article first published online: 5 NOV 2008 | DOI: 10.1002/dir.20119

  3. The persuasiveness of online safety cues: The impact of prevention focus compatibility of Web content on consumers' risk perceptions, attitudes, and intentions (pages 58–72)

    Guda Van Noort, Peter Kerkhof and Bob M. Fennis

    Article first published online: 5 NOV 2008 | DOI: 10.1002/dir.20121

  4. The effects of reference prices on bidding behavior in interactive pricing mechanisms (pages 2–18)

    Agnieszka Wolk and Martin Spann

    Article first published online: 5 NOV 2008 | DOI: 10.1002/dir.20118

  5. Improving predictive scoring models through model aggregation (pages 51–68)

    Edward C. Malthouse and Kirstin M. Derenthal

    Article first published online: 6 OCT 2008 | DOI: 10.1002/dir.20117

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