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Journal of Interactive Marketing
Copyright © 2011 Wiley Periodicals, Inc., A Wiley Company, and the Direct Marketing Educational Foundation
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Online ISSN: 1520-6653
Recently Published Issues
Current Issue:Autumn (Fall) 2008
Volume 22, Issue 4
Volume 22, Issue 3
Volume 22, Issue 2
Volume 22, Issue 1
Volume 21, Issue 4
Now Published with Elsevier
The Journal of Interactive Marketing is now published by Elsevier.
Recently Published Articles
- Developing a scale to measure the enjoyment of Web experiences (pages 40–57)
Aleck Lin, Shirley Gregor and Michael Ewing
Article first published online: 5 NOV 2008 | DOI: 10.1002/dir.20120
- The effects of the dimensions of technology readiness on technology acceptance: An empirical analysis (pages 19–39)
Shun Yin Lam, Jeongwen Chiang and A. Parasuraman
Article first published online: 5 NOV 2008 | DOI: 10.1002/dir.20119
- The persuasiveness of online safety cues: The impact of prevention focus compatibility of Web content on consumers' risk perceptions, attitudes, and intentions (pages 58–72)
Guda Van Noort, Peter Kerkhof and Bob M. Fennis
Article first published online: 5 NOV 2008 | DOI: 10.1002/dir.20121
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