Journal of Interactive Marketing

Cover image for Journal of Interactive Marketing

Online ISSN: 1520-6653

Recently Published Issues

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Now Published with Elsevier

The Journal of Interactive Marketing is now published by Elsevier.

Recently Published Articles

  1. Developing a scale to measure the enjoyment of Web experiences (pages 40–57)

    Aleck Lin, Shirley Gregor and Michael Ewing

    Article first published online: 5 NOV 2008 | DOI: 10.1002/dir.20120

  2. The effects of the dimensions of technology readiness on technology acceptance: An empirical analysis (pages 19–39)

    Shun Yin Lam, Jeongwen Chiang and A. Parasuraman

    Article first published online: 5 NOV 2008 | DOI: 10.1002/dir.20119

  3. The effects of reference prices on bidding behavior in interactive pricing mechanisms (pages 2–18)

    Agnieszka Wolk and Martin Spann

    Article first published online: 5 NOV 2008 | DOI: 10.1002/dir.20118

  4. Improving predictive scoring models through model aggregation (pages 51–68)

    Edward C. Malthouse and Kirstin M. Derenthal

    Article first published online: 6 OCT 2008 | DOI: 10.1002/dir.20117

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