Journal of Interactive Marketing

Cover image for Journal of Interactive Marketing

Online ISSN: 1520-6653

Call for Papers


Russell S. Winer and Venkatesh Shankar (Editors)

The vision of the Journal of Interactive Marketing (JIM) is to be a premier academic journal with high managerial relevance in the area of interactive marketing. It is published quarterly from the Direct Marketing Educational Foundation, Inc. (DMEF) by Wiley Periodicals, Inc. JIM is a thought leader and catalyst for shaping ideas and issues associated with electronic, interactive, and direct marketing environments. JIM will publish leading edge ideas, methodologies and insights in the area of interactive marketing. The papers should be managerially important and should have the potential to impact managerial thinking and practice in this area.

JIM invites papers from researchers. Manuscripts could address several areas in interactive marketing including, but not limited to, direct mail, database, and direct response marketing, e-business strategy, online branding, online customer satisfaction and loyalty, customer relationship management (CRM), online trust, customer privacy, online browsing/buying behavior, online pricing and auctions, shop bots and agents, B2B direct marketing, mobile business, call center management, customer segmentation, network effects and markets, and interactive marketing organization. In particular, we would like to emphasize a few key areas such as (1) interdisciplinary work, (2) papers with multi-method approach, (3) global issues in interactive marketing, and (4) multi-channel interactive marketing approaches.

In terms of methodologies, JIM is open to a variety of methodologies including empirical methods, analytical modeling, experimental methods, and ethnography, consistent with other leading marketing journals. The key requirements are managerial relevance, insights, and potential to impact managerial thinking and practice. The readership of JIM demands that the paper has some empirical content.

JIM has a fast, decisive and fair review process. JIM strives to have a 60-day review cycle for each round of reviews with a decision at the end of the second round. To expedite reviewing and dissemination of research, the review process will be done through e-mail. We ask that authors submit their manuscripts by em-ail in the form of Word documents to the managing editor, Barbara Hruska ( All reviews will be communicated through e-mail and the authors informed through e-mail.

Chairman: Jim Kobs, DMEF
President: David Chancey, DMEF

Editorial Board

Andrew Ainslie, Dan Ariely, Sridhar Balasubramanian, Patrick Barwise, Rajeev Batra, Paul Berger, Ruth Bolton, Raymond Burke, Ziv Carmon, Imran Currim, Marnik Dekimpe, Peter Fader, Sunil Gupta (Columbia University), Sunil Gupta (Shepard Associates), Gerald Häubl, Ward Hanson, Charles Hofacker, Donna Hoffman, Eric Johnson, Kirthi Kalyanam, Lisa R. Klein, Amna Kirmani, Rajeev Kohli, Praveen Kopalle, V. Kumar, Kay Lemon, Jay Magidson, Edward Malthouse, Alan Montgomery, Vicki Morwitz, Frank Mulhern, Thomas P. Novak, Parsu Parasuraman, James W. Peltier, Devavrat Purohit, Arvind Rangaswamy, Brian Ratchford, Ratti Ratneshwar, Roland Rust, V. "Samba" Sambamurthy, Miklos Sarvary, Berend Wierenga, Jerry Wind, Florian Zettelmeyer, and John Zhang.



Special Issue on Multi-Channel Marketing
Journal of Interactive Marketing

Edited by:

Arvind Rangaswamy
Pennsylvania State University

Gerrit van Bruggen
Rotterdam School of Management, Erasmus University Rotterdam

We are seeking papers for a special issue of the Journal of Interactive Marketing devoted to multi-channel marketing, a fast-growing and important new area of marketing. We seek conceptual, analytical, empirical, and managerial papers covering any aspect of multi-channel marketing. In-depth case studies documenting multi-channel marketing practices are also welcome.

As firms incorporate information technologies (especially Web sites and CRM systems) in managing their activities and processes, they are also increasingly likely to employ multiple channels, including the Internet, to meet the needs and wants of customers. When deploying multiple channels, a firm's success depends on its ability to coordinate its activities across channels, and on its ability to leverage its multiple channels to serve a common strategic vision. That is, the firm must transform from deploying multiple-channel marketing to having a well-defined, multi-channel presence in its markets. Such a transformation is complex, difficult, and error-prone. Although many firms are deploying multi-channel marketing strategies, we know very little about the role and impact of such strategies on customer and channel relationships, and on organizational efficiency, effectiveness, and profitability (both short- and long-term). There has been little formal study of this important emerging topic from an academic perspective. The purpose of the special issue is to take stock of current knowledge and set the tone for future research in this area. The issues of relevance in multi-channel marketing include, but are not limited to the following:

- Organization and structure issues in designing multi-channel systems
- Antecedents of suitability of different channels
- Metrics for multi-channel systems performance
- Consumer behavior across different channels
- Segmentation and Targeting in multiple channels
- Cannibalization vs. expansion in multiple channels
- Multi-channel pricing
- Multi-channel communication
- Competition within and across channels
- CRM and multi-channel marketing
- Marketing resource allocation across channels
- Manufacturer vs. Retailer multi-channel strategy
- Multi-channel marketing decision support systems

The deadline for submission is August 31, 2003, with the issue being scheduled for early 2004. The Journal of Interactive Marketing is a peer-reviewed journal with an academic and practitioner audience. We encourage you to submit your papers earlier than the deadline to help us smooth out the review process, improve the quality of the articles, and get the issue out on time. The papers will be reviewed in accordance with the guidelines of Journal of Interactive Marketing . We will strive hard to have a constructive review process that is quick, while also strengthening the papers that are acceptable for publication in this special issue.

We ask that authors submit their manuscripts by e-mail in the form of Word or *.pdf documents to the managing editor, Barbara Hruska ( The following Web page provides manuscript guidelines. Note, however, that we will accept papers up to 40 pages long.

Manuscript guidelines:

Please contact the Editors of this special issue if you have any questions.