Psychology & Marketing

Cover image for Vol. 31 Issue 10

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ISI Journal Citation Reports © Ranking: 2013: 49/75 (Psychology Applied); 71/110 (Business)

Online ISSN: 1520-6793

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  1. How Attitudes Toward Product Categories Drive Individual Brand Attitudes and Choice (pages 843–852)

    Steven S. Posavac, David M. Sanbonmatsu, Joon Young Seo and Dawn Iacobucci

    Article first published online: 10 SEP 2014 | DOI: 10.1002/mar.20738

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