Psychology & Marketing

Cover image for Vol. 32 Issue 2

Impact Factor: 0.902

ISI Journal Citation Reports © Ranking: 2013: 49/75 (Psychology Applied); 71/110 (Business)

Online ISSN: 1520-6793

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  1. What Makes a Human Brand Authentic? Identifying the Antecedents of Celebrity Authenticity (pages 173–186)

    Julie Guidry Moulard, Carolyn Popp Garrity and Dan Hamilton Rice

    Article first published online: 14 JAN 2015 | DOI: 10.1002/mar.20771

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