Psychology & Marketing

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Online ISSN: 1520-6793

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Recently Published Articles

  1. Intergenerational Influence in Consumer Deal Proneness (pages 307–320)

    Robert M. Schindler, Vishal Lala and Colleen Corcoran

    Article first published online: 10 APR 2014 | DOI: 10.1002/mar.20696

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    The Effect of Brand Gender on Brand Equity (pages 371–385)

    Theo Lieven, Bianca Grohmann, Andreas Herrmann, Jan R. Landwehr and Miriam van Tilburg

    Article first published online: 10 APR 2014 | DOI: 10.1002/mar.20701

  3. Organic as a Heuristic Cue: What Spanish Consumers Mean by Organic Foods (pages 349–359)

    Manuela Vega-Zamora, Francisco José Torres-Ruiz, Eva Mª Murgado-Armenteros and Manuel Parras-Rosa

    Article first published online: 10 APR 2014 | DOI: 10.1002/mar.20699

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