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Psychology and Marketing
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Current Issue:March 2012
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Recently Published Articles
- Discounting in International Markets and the Face Value Effect: A Double- Edged Sword? (pages 144–156)
Ben Lowe, Bradley R. Barnes and Robert Rugimbana
Article first published online: 7 FEB 2012 | DOI: 10.1002/mar.20511
- Adolescent Motivations for Reality Television Viewing: An Exploratory Study (pages 136–143)
Anthony Patino, Velitchka D. Kaltcheva and Michael F. Smith
Article first published online: 7 FEB 2012 | DOI: 10.1002/mar.20510
- In Search of the “Meta-Maven”: An Examination of Market Maven Behavior across Real-Life, Web, and Virtual World Marketing Channels (pages 167–185)
Stuart J. Barnes and Andrew D. Pressey
Article first published online: 7 FEB 2012 | DOI: 10.1002/mar.20513