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Psychology and Marketing
Copyright © 2012 Wiley Periodicals, Inc., A Wiley Company
Online ISSN: 1520-6793
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Recently Published Articles
- Trust, Commitment, and Older Women: Exploring Brand Attachment Differences in the Elderly Segment (pages 445–457)
Steffen Jahn, Hansjoerg Gaus and Tina Kiessling
Article first published online: 3 MAY 2012 | DOI: 10.1002/mar.20533
- Transformational Leadership: Managing the Twenty-First Century Sales Force (pages 434–444)
Brent Smith, Trina Larsen Andras and Bert Rosenbloom
Article first published online: 3 MAY 2012 | DOI: 10.1002/mar.20532
- How Mental Simulations of the Future and Message-Induced Expectations Influence Purchasing Goals (pages 401–410)
Ian M. Handley and R. Justin Goss
Article first published online: 3 MAY 2012 | DOI: 10.1002/mar.20529