Psychology & Marketing

Cover image for Vol. 34 Issue 4

Impact Factor: 1.367

ISI Journal Citation Reports © Ranking: 2015: 40/79 (Psychology Applied); 64/120 (Business)

Online ISSN: 1520-6793

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Author Guidelines

Information for Authors

Statement of Purpose

Psychology & Marketing (P&M) publishes original research and review articles dealing with the application of psychological theories and techniques to marketing. As an interdisciplinary journal, P&M serves practitioners and academicians in the fields of psychology and marketing and is an appropriate outlet for articles designed to be of interest, concern, and applied value to its audience of scholars and professionals. Manuscripts that use psychological theory to better understand the various aspects of the marketing of products and services are appropriate for submission. P&M fosters the exploration of marketing phenomena spanning the entire spectrum of offerings (products & services), price, promotion (advertising, publicity, public relations, and personal selling), place (channels and distribution), and politics (public opinion, law, and ethics), all revolving around the individual and collective psyche of consumers. Manuscripts may be conceptual or empirical in nature, and feature quantitative and/or qualitative analysis. Manuscripts may deal with business-to-consumer, business-to-business, and not-for-profit business and organizational issues. Also appropriate for submission to P&M are case studies, cross-cultural research, and psychological studies or profiles of individuals or groups with clear marketing implications.

Instructions to Authors

Manuscripts should be submitted electronically to Rajan Nataraajan, Executive Editor, at Send a PDF containing the entire article except the cover page or any author-identifying information as this file will be sent out for blind review. Please be sure to include the abstract page in the PDF showing the title of the article, the abstract, and keywords. Additionally, send a WORD/WP file containing the cover page as well as the abstract page. The cover page should have the title of the article, running head, author names & affiliations (university, company etc.), and the email addresses as well as contact telephone numbers of all authors. Acknowledgments, if any, may also be listed on the cover page. In the case of multiple-authored submissions, one author should be clearly designated as the contact author. Normally, only the contact author should correspond with the editorial staff concerning all aspects of the review and publication process. The electronic receipt of a manuscript is acknowledged usually within seven calendar days via return email furnishing a Manuscript Reference Number (MRN). In all correspondence with P&M, the contact author must furnish the title of the submitted manuscript and cite the MRN.

Additionally: a. Articles should be no longer than 50 double-spaced pages including all end matter. b. The entire manuscript, including the abstract and footnotes should be written in third-person style. Exceptions to this general rule can be made in the case of naturalistic inquiries, studies involving participant-observation, and ethnographic research. c. Within-text citations and references must be in APA (American Psychological Association) style. d. Journal policy strictly prohibits the simultaneous submission of a manuscript to P&M while it is under consideration for publication at any other outlet (including but not limited to any journal, book, or conference proceedings) or the simultaneous submission of a manuscript to another outlet while it is under consideration for publication in P&M. e. If in doubt about conformity to American English, authors are strongly advised to have their manuscripts professionally copyedited to ensure correctness in syntax, grammar, and spelling. f. Authors are strongly encouraged to be aware of all articles previously published in P&M on the topic on which they are writing and to have their manuscript reflect such awareness.

Correspondence: All other correspondence should be addressed to the Publisher, Wiley-Blackwell Division, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030-5774.