Psychology & Marketing

Cover image for Vol. 34 Issue 8

Impact Factor: 2.0

ISI Journal Citation Reports © Ranking: 2016: 28/80 (Psychology Applied); 59/121 (Business)

Online ISSN: 1520-6793

Overview



Aims and Scope


Psychology & Marketing (P&M) publishes original research and review articles dealing with the application of psychological theories and techniques to marketing. As an interdisciplinary journal, P&M serves practitioners and academicians in the fields of psychology and marketing and is an appropriate outlet for articles designed to be of interest, concern, and applied value to its audience of scholars and professionals. Manuscripts that use psychological theory to better understand the various aspects of the marketing of products and services are appropriate for submission. P&M fosters the exploration of marketing phenomena spanning the entire spectrum of offerings (products & services), price, promotion (advertising, publicity, public relations, and personal selling), place (channels and distribution), and politics (public opinion, law, and ethics), all revolving around the individual and collective psyche of consumers. Manuscripts may be conceptual or empirical in nature, and feature quantitative and/or qualitative analysis. Manuscripts may deal with business-to-consumer, business-to-business, and not-for-profit business and organizational issues. Also appropriate for submission to P&M are case studies, cross-cultural research, and psychological studies or profiles of individuals or groups with clear marketing implications.


Abstracting and Indexing Information

  • ABI/INFORM Collection (ProQuest)
  • ABI/INFORM Trade & Industry (ProQuest)
  • Business Premium Collection (ProQuest)
  • Communication & Mass Media Index (EBSCO Publishing)
  • Current Contents: Social & Behavioral Sciences (Clarivate Analytics)
  • Health Management Database (ProQuest)
  • Health Research Premium Collection (ProQuest)
  • Hospital Premium Collection (ProQuest)
  • IBR & IBZ: International Bibliographies of Periodical Literature (KG Saur)
  • Journal Citation Reports/Social Science Edition (Clarivate Analytics)
  • OmniFile Full Text Mega Edition (HW Wilson)
  • Periodical Archives (ProQuest)
  • Periodical Index Online (ProQuest)
  • ProQuest
  • Proquest Business Collection (ProQuest)
  • ProQuest Central (ProQuest)
  • ProQuest Central K-471
  • ProQuest Central K-472
  • ProQuest Central K-473
  • Psychology Database (ProQuest)
  • PsycINFO/Psychological Abstracts (APA)
  • PSYNDEX (ZPID)
  • SCOPUS (Elsevier)
  • Social Sciences Citation Index (Clarivate Analytics)
  • Web of Science (Clarivate Analytics)

SEARCH

SEARCH BY CITATION